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Tuesday, January 22, 2008

McDonald’s Kills Promo on Jacket's of Kids' Report Cards

McDonald’s has ended a promotion in Florida on the jacket’s of children’s report cards after an advocacy group and a parent complained.

The promotion offered free Happy Meals to students in exchange for good grades, citizenship or attendance.

“In the absence of needed government regulation to protect schoolchildren from predatory companies like McDonald’s, the burden is on parents to be vigilant about exploitative marketing aimed at children.”

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